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ToyBiz, now called Marvel Toys, is a division of Marvel Entertainment. Beginning in 1995 they created a line of Hercules: The Legendary Journeys action figures and accessories with three waves of 5 inch figures and two waves of 6 inch monster figures. The Hercules I: with Iron Spiked Spinning Mace figure made an in-universe appearance in the HTLJ episode, "For Those of You Just Joining Us."

In 1998-1999 they created a line of Xena: Warrior Princess figures and dolls with three waves of 6 inch action figures and three waves of 12 inch dolls. There was a planned fourth wave of XWP dolls that would have included Xena, Gabrielle and Callisto as they appeared in "Fallen Angel." Unfortunately, it was never released.

In 1997, ToyBiz released a small line of action figures for the Kevin Sorbo film, Kull: The Conqueror.

Hercules: The Legendary Journeys

5 inch Figures: Wave One

5 inch Figures: Wave Two

5 inch Figures: Wave Three: MT. Olympus Games

6 inch Monsters: Wave One

6 inch Monsters: Wave Two

10 inch Figures

Accessories

Xena: Warrior Princess

6 inch Figures: Wave One

6 inch Figures: Wave Two

6 inch Figures: Wave Three

12 inch Dolls: Wave One

  • Xena Doll
  • Gabrielle Doll
  • Callisto Doll

12 inch Dolls: Wave Two

12 inch Dolls: Wave Three

  • Shamaness Xena from "Adventures in the Sin Trade"
  • Evil Xena from "Armageddon Now"
  • Empress Gabrielle from "The Bitter Suite"
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