ToyBiz, now called Marvel Toys, is a division of Marvel Entertainment. Beginning in 1995 they created a line of Hercules: The Legendary Journeys action figures and accessories with three waves of 5 inch figures and two waves of 6 inch monster figures. The Hercules I: with Iron Spiked Spinning Mace figure made an in-universe appearance in the HTLJ episode, "For Those of You Just Joining Us."
In 1998-1999 they created a line of Xena: Warrior Princess figures and dolls with three waves of 6 inch action figures and three waves of 12 inch dolls. There was a planned fourth wave of XWP dolls that would have included Xena, Gabrielle and Callisto as they appeared in "Fallen Angel." Unfortunately, it was never released.
- 1 Hercules: The Legendary Journeys
- 2 Xena: Warrior Princess
5 inch Figures: Wave One
- Hercules I: with Iron Spiked Spinning Mace
- Hercules II: with Archery Combat Set
- Hercules III: with Herculean Assault Blades
- Iolaus: with Catapult Gear
- Minotaur: with Immobilizing Sludge Mask
- Ares: with Detachable Weapons of War
- Xena I: with Warrior Princess Weaponry
5 inch Figures: Wave Two
- Hercules IV: with Dual Sword Slashing Action
- Hercules V: with Chain Breaking Strength
- Xena II: with Warrior Disguise
- Mole-Man: with Exploding Body
- She-Demon: with Stone Strike Tail
- Centaur: with Big Horse Kick
5 inch Figures: Wave Three: MT. Olympus Games
- Hercules with Discus Launcher
- Salmoneus with Light-Up Olympic Torch
- Atalanta with Spear Shooting Weaponry Rack
- Mesomorph with Shield Attack Action
6 inch Monsters: Wave One
6 inch Monsters: Wave Two
10 inch Figures
6 inch Figures: Wave One
- Xena from "Sins of the Past" with Sword Drawing Action
- Warrior Xena with Jumping Attack Action
- Gabrielle from "Orphan of War" with Spinning Staff Attack
- Callisto from "Callisto" with Spinning Attack Action
6 inch Figures: Wave Two
- Xena from "Cradle of Hope" with Pillar of Power
- Autolycus: King of Thieves with Grappling Hook and Dagger
- Velasca from "The Quest" with Tribal Mask and Ambrosia Cave
6 inch Figures: Wave Three
- Xena: Conqueror of Nations from "The Debt"
- Xena: Warrior Huntress from "One Against an Army"
- Grieving Gabrielle with Hope from "The Bitter Suite"
- Callisto: Warrior Goddess with Hope from "Sacrifice"
12 inch Dolls: Wave One
- Xena Doll
- Gabrielle Doll
- Callisto Doll
12 inch Dolls: Wave Two
- Warlord Xena from "Armageddon Now"
- Amazon Princess Gabrielle from "The Quest"
- Ares from "The Deliverer"
- Roman Xena
12 inch Dolls: Wave Three
- Shamaness Xena from "Adventures in the Sin Trade"
- Evil Xena from "Armageddon Now"
- Empress Gabrielle from "The Bitter Suite"